Strategic Design Partner for Climate Companies

Let's get your climate solution to take off.

Climate solutions fail when participation is too hard. We partner with climate companies to design behavior-centered experiences that make engagement simple, satisfying, and effective—driving adoption, building communities, and increasing both impact and revenue.

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Ever forward toward a better future world.

What We Do

We help climate companies turn early interest into lasting customer engagement.

Strategy & Positioning

Clarify What Matters and Why

We help you articulate your value in ways that resonate—turning complex climate solutions into clear, compelling narratives that drive action. Through customer discovery and strategic positioning, we make your story impossible to ignore.

What this looks like: Brand positioning, messaging frameworks, customer discovery, content strategy
Brand & Identity

Build Identity That Builds Trust

Your brand is how people recognize and remember you. We create visual systems and brand identities that reflect your mission, build credibility, and make participation feel like the natural choice.

What this looks like: Brand identity, visual systems, marketing websites, presentation design
Design for Adoption

Make Participation the Path of Least Resistance

We design experiences grounded in behavioral science—removing friction, building motivation, creating flows where the right action feels obvious. Not dark patterns. Ethical design that makes engagement genuinely rewarding.

What this looks like: Behavioral diagnostics, journey optimization, UX design, experience strategy

Sound Familiar?

Signs it might be time to talk

“We're getting signups but no one sticks around.”

“We know what we want people to do, but they're not doing it.”

“The value is there, but people aren't reaching it.”

“Conversion drops off at a specific point and we don't know why.”

“We thought building community would happen naturally. It didn't.”

“We've explained it clearly, but people still don't get it.”

How We Help

We partner with climate companies at every stage of growth

01

Brand Foundations

For when you're launching, repositioning, or need the basics in place before tackling adoption.

Before we can tackle in-depth design for adoption, a business needs positioning and messaging in place so people know what they're choosing and why they should choose it. We help get this right quickly, applying our adoption-focused methods to brand basics.

Customer discovery to understand what actually motivates your audience. Brand positioning that cuts through the noise. Visual identity, website, and marketing collateral that build credibility from day one.

See Brand Jumpstart — our fast-track package ↓
Deliverables
  • Brand positioning & strategy
  • Visual identity
  • Marketing website
  • Core marketing collateral
02

Design for Adoption

For when you have active users but adoption or engagement is lagging.

People create accounts and disappear. Conversion drops at a specific point and you don't know why. The value is there, but users aren't reaching it. Your experience feels fragmented and you're reacting to problems instead of designing the journey you want.

We diagnose behavioral friction across your critical journeys—onboarding, activation, retention. Then we redesign using behavioral science frameworks to remove barriers and create experiences where participation becomes the natural choice.

Deliverables
  • Behavioral diagnostics
  • User research & testing
  • Journey redesign
  • UX & product design
03

Ongoing Partnership

For when you need strategic leadership to maintain coherence as you grow.

Every new feature makes things more complicated. You need ongoing guidance but can't justify full-time headcount. You've got a roadmap but need expert support to execute it well.

Fractional leadership or ongoing advisory to guide your team, review designs, make strategic decisions, and keep your experience coherent as you scale. We're partners, not vendors—co-creating with your team for the long haul.

Deliverables
  • Fractional Chief Experience Officer
  • Weekly advisory hours
  • Design review & guidance
  • Strategic partnership

Brand Jumpstart

Your complete brand foundation.
Four weeks. $3,000.

Led by a design & brand expert with 20+ years of experience, accelerated by AI—so you get the quality of a premium engagement at a price that makes sense before Series A. Carbon-negative by design.

3 Collaborative sessions
6 Polished deliverables
4 Weeks start to finish

Everything you need to launch with confidence

Brand Blueprint

Positioning, messaging, voice and tone, and storytelling framework—your complete strategic foundation.

Logo

Professional logo files in multiple lockups and formats, ready for website, deck, social, and print.

Website Landing Page

A fully coded HTML landing page—or platform-ready version—built on your new brand and messaging.

Intro Deck

A complete presentation built around your value prop, the questions people actually ask, and a clear next step.

Brand One-Pager

A polished overview ready to share at events, in follow-up emails, or with anyone who wants a quick look at what you do.

Digital Business Cards

Branded digital cards you can share instantly—because your brand should show up everywhere you do.

Early-access founders get a free month of our AI-Powered Design Partnership after their Jumpstart wraps—ongoing design support to keep the momentum going as you launch. Limited spots available.

Full details →

How We Work

We start with diagnosis, then work together on what matters most.

Every engagement begins with understanding—where does participation break down? What's holding you back? We run a targeted diagnostic to identify the highest-impact opportunities, whether that's a friction audit, customer research, or a focused sprint on an immediate trouble area.

From there, we collaborate on the fixes that matter. Maybe that's building your brand foundations, redesigning a critical journey, or providing ongoing strategic guidance. We work in phases so you see value quickly and can adjust as you learn.

Diagnose
Design
Partner

Clear priorities, measurable improvements, and a partnership that evolves with your needs—not six-month black boxes or decks that die in Slack.

Why ThriveKite

We're not vendors. We're design partners who co-create with your team to drive real behavior change—ethically, effectively, and with your mission at the center.

Behavioral Science Expertise

We apply proven frameworks to design experiences where participation becomes the natural choice. Every decision grounded in how people actually make decisions—not how we wish they would.

Climate Company Focus

We work exclusively with climate companies, so we understand your mission constraints, stakeholder complexity, and why these solutions need different design approaches. You're not paying us to learn your industry.

Partnership Model

We co-create alongside your team and ensure strategies are executable. No decks that die in Slack. Our success is measured by your outcomes.

Ethical Design

Persuasion without manipulation. We design for genuine engagement, never dark patterns—just thoughtful design that makes the right thing the easy, obvious choice.

Linsey, founder of ThriveKite

Let's Build Something That Matters

Whether you're early stage and need brand foundations, or you have active users and need to fix adoption—let's start with a conversation about where you are and what's possible.

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